Change is not easy for many people, so it was with some trepidation that we took the advice of several of our techie friends who have been after us for a while to update our website. Through the years (almost 60) we have tried hard to stay abreast of the latest and greatest technology so that your shopping experience with us is ever more satisfying. Efforts to enhance our website have been no exception.
Today, we are unveiling a new format we believe will be far more engaging and easier to use but we hope you feel that it is familiar, too. When I walk into a grocery store, I like to know where to find my favorite foods and don’t want to hunt because some sales and marketing expert thinks I’ll buy more when I see things I might not have noticed before. That may be true, but one of the mandates for our new site is that it should become easier for you to find the products you love and it should minimize confusion over the checkout process. Because of the way it is all tied to our business software, some things couldn’t change, but hopefully we have accomplished our mission.
With online ordering, we have fewer chances to get to know who our customers are and that has been disappointing to us. We’ve always enjoyed hearing the personal stories from all across the country and chatting with people. On the other hand, our website gives us a chance to share more about Hubbard Peanut Company and what makes us tick. We hope you will take the time to meet some of our employees and check out a few recipes. On occasion, I will be blogging in this space about a variety of topics that may or may not be related to peanuts. I hope you will find some of the content useful or interesting. We still like hearing from you, so please send us your comments and let us know your thoughts through Facebook ….or better yet, call us. We still like to hear your voice.
P.S- The lush green rows of peanut vines growing in the summer are the inspiration for the background stripes on our new website. We always look forward to seeing the fields when the vines are beginning to meet and “shake hands” according to the farmers’ saying. We, too, can meet and shake hands as you order on our new site.